A CHANGING OF THE GUARD : Noguchi & Associates Appoints Mitchell Noguchi as President


(Honolulu, HI)— Mitchell Noguchi is appointed President of Noguchi & Associates, Inc. A highly respected independent and locally owned and operated insurance agency of over 35 years, Noguchi & Associates is one of Hawaii’s most significant independent insurance agencies.  

Noguchi & Associates, Inc. was established in November 1982 by Hideo Noguchi. Offering a range of services that include both commercial and personal insurance policies, Premium Financing, Accounting, Risk Control, Claims-Handling support, Surety Bonds, and specialized insurance programs, the company ran under the direction of Hideo Noguchi until 1997 when Richard Nakayama stepped in as president, and Hideo Noguchi became Chairman/CEO. In 2009, Nakayama became Vice Chairman and passed the baton of President to Pamela Kirk.  Now, as Kirk steps into the position of Vice-Chairman with Nakayama, Mitchell Noguchi is appointed to take her place while Velma Tsuda has been promoted as Vice President.

Mitchell “Mitch” Noguchi will oversee five branches on four islands with over 150 insurance carriers and 73 employees including independent agents. Noguchi joined his father’s company over 15 years ago as a File Clerk and Receptionist. The Punahou alum worked his way through the company and received training through internship programs at high profile insurance companies on the local, national, and international level. His practice includes time at Pasadena and New York City branches of Tokio Marine (the parent company of Hawaii-based First Insurance Company), training at Island Insurance in a precursor to their current internship program, as well as classes provided through Crum & Forster (C&F).

After receiving intensive training and experience over the course of ten years, in 2016 Noguchi transitioned to upper management and started his focused management training under the careful guidance of Pamela Kirk. At 39, Mitch Noguchi is a “Xennial” (between GenX and Millennial), making his ascent to the presidency of Noguchi & Associates timely. As the company nears its 40th anniversary, the local insurance industry faces fierce competition from large global corporations. A graduate of University of Southern California (USC), Noguchi’s extensive corporate-level training coupled with his personal and uniquely intimate history with the local agency founded by his father, Mitch Noguchi is the ideal next president of Noguchi & Associates.

 “I’ve had the benefit to learn from amazing people accomplishing wonderful things in their lives. It’s my privilege to pay that forward to our company and to foster a family and community feeling,” says Noguchi says of his ambitions as president of the insurance agency. “I think it’s important to be a viable and attractive option for people to work and play, feel good about what they do, and take that positivity back home to their families and communities where they live.”

Fostering a sense of community comes second nature to the newly minted president. Noguchi often volunteers through Hands In Helping Out (HIHO) as well as with Pili Group and Under My Umbrella; the latter are companies founded by Mark and Amanda Noguchi, his brother and sister-in-law. While he is passionate about volunteerism, Mitch Noguchi is highly engaged in community councils and committees. He is a member of the United States-Japan Council (USJC), working with its Under 40 Leadership Committee. He is also recently appointed Vice Chair of Child & Family Service and Vice Chair of Honolulu Japanese Chamber of Commerce (HJCC) and is an active member of its Small Business Advocacy (SBA) committee. Noguchi is one of the original members of Seiwajyuku Hawaii and a member of the Herbert T. Oshiro Scholarship Foundation Board of Directors. His tenure as President of Noguchi & Associates is as of March 31, 2019.

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Noguchi & Associates, Inc.
Corporate Name                          Noguchi & Associates, Inc.
Chief Executive Officer/Chairman   Hideo Noguchi
Vice Chairman                            Richard Nakayama (since 2009)
Pamela Kirk (since 2019)
President                                   Mitchell “Mitch” Noguchi

Established                                November 1982

Oahu Office                   
1314 S. King St., Ste. 560
Honolulu, HI 96814
(808) 596 – 2700
1-(800) 222 – 0988

Maui Office                    
360 Papa Pl., Ste. 105
Kahului, HI 96732
(808) 877 – 4008
1-(800) 481 – 1128

Kauai Office                   
4370 Kukui Grove St., Ste. 202
Lihue, HI 96766
(808) 245 – 8449

Kamuela Office              
64-1298A Kawaihae Rd.
P.O. Box 2105
Kamuela, HI 96743
(808) 887 – 1404
1-(800) 304 – 9992

Hilo Office                     
100 Pauahi St. Ste. 202
Hilo, HI 96720
(808) 935 – 8816

Website                                     www.nogins.com (will officially relaunch Fall 2019)
Services                                    Policy Service, Premium Financing/ Accounting, Risk Control, Surety Bonds,
The Total Insurance Program Claims Consultants, Loss Runs and Claims