CAPTURING THE ESSENCE OF HAWAI`I: Additional Workshops for PhotoCon Hawai`i and Photo Contest Announces Deadline Extension


(Honolulu, HI)— The Essence of Hawai`i Photo Contest, part of PhotoCon Hawai`i, is drawing the attention of both contestants and sponsors—so much so that the entry cutoff date has been extended to August 31, 2017 (originally July 7, 2017).

In addition, PhotoCon Hawai`i will host two additional workshops, courtesy of DJI (Dxxxxx Jxxxx Ixxxx). With the expertise of Mike Elliot of Drone Service of Hawaii, along with his team of drone experts, an Intro to Drones (for beginners) and Advanced Drones (for advance UAV pilots) workshops will be offered to PhotoCon attendees.

An Early Bird Registration rate of $10 per day or, $15 for both days is available until Friday, July 21, 2017. Online registration will guarantee access to all KeyNote presentations and the Tradeshow. For those interested, register online at

Those interested in exhibiting at PhotoCon Hawai`i are encouraged to contact

About Essence of Hawai`i Photo Contest

The brainchild of famed veteran photographer Ric Noyle, PhotoCon will also host a statewide Essence of Hawai`I Photo Contest leading up to the convention. The competition is open to professional and amateur photographers, students, visitors and Hawai`i residents who have registered for PhotoCon Hawaii. “The photo contest asks photographers to capture the essence of your image that helps you express your love for Hawai`i,” says Ric Noyle. “The people, the food, the island and our sea.”

First, Second and Third place winners will receive prizes from Canon USA, DJI, Phase One, Hawaii Camera and Profoto. Winning images and runners-up along with a photographer bio and caption will be printed in the official PhotoCon Journal as well as in the Fall issue of FLUX Magazine (on newsstands from September through December 20, 2017).

Winners are to be determined by a select group of industry experts through predetermined criteria. Images shot in Hawai`i during 2016, and 2017 are eligible for entry. Contest entries close on August 31, 2017. Ric Noyle will announce The Essence of Hawai`i Photo Contest winners on October 7, 2017. For more detail, visit

Workshops and Demonstrations

Noteworthy workshops include Canon Food Photography featuring the culinary dishes by students of the Kapi’olani Community College Culinary program; Hawaii-based food stylist Karen Jones will coach workshop participants. Canon will also host workshops on printing, scanning, and tilt-shift lenses. PhaseOne will host a guest lecture by retouching expert Zac Henderson in CaptureOne, an advanced raw retouching and color corrections class. Dan Cuny of Profoto will hold a Flash workshop and demonstration in which students will learn the uses of flash in any situation. DJI and Drone Services of Hawaii will host a Drone Intensive Workshop.

Exhibitors and KeyNote Speakers

KeyNote presentations will take place from October 4, through October 7, 2017. Schedule and speakers are as follows,

October 4, American Advertising Federation of Hawaii presents Zak Noyle—surf photographer panel; Hawaii Media Movie Production Lighting Workshop

October 5, Pacific New Media presents PhaseOne KeyNote speaker Steven Katzman at UH Art Auditorium

October 6, Canon Explorer of Light—Onne Van der Wal KeyNote Speaker at Neal S. Blaisdell Center

October 7, PhaseOne KeyNote speaker Steve Richard at Neal S. Blaisdell Center

KeyNote Speakers will also host special workshops during the Tradeshow. For more information and updates on guest speakers, visit

Hawaii’s local photo and video industry leaders will be among the exhibitors in attendance; of note is Hawaii Media Inc., Hawaii Camera, Salt+Air Studios, Drone Services Hawaii, Kaimuki Camera, Oahu Photography Tours, Pro Camera, Nella Media Group and FLUX Hawaii.

PhotoCon Hawaii

Date: October 7 – 8, 2017
Time: 10:00 AM – 4:00 PM
Address: Neil S. Blaisdell Center
777 Ward Ave., Honolulu, HI

Early Bird Registration Fee: $10 for one day; $15 for two days
(Early Bird Rate ends July 21, 2017)
Parking: Daily/Event Rate up to 5:00 PM, $6; Daily/Event Rate after 5:00 PM, $7;
In/Out Parking Privileges (Single Day), $8